Surf Expo is held twice a year, January and September, in Orlando, Florida.WATERSPORTS AT SURF EXPO – Surf Expo is the largest and longest-running watersports tradeshow in the world, featuring Surf, Paddle, Shoreline and Skate hard goods, apparel and accessories.COASTAL LIFE AT SURF EXPO – Surf Expo has the largest collection of Swimwear, Boutique, Resort, Footwear, Coastal Gift and Souvenir products available under one roof.